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Adidas Contract Expiring
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<blockquote data-quote="Vespidae" data-source="post: 995338" data-attributes="member: 2957"><p>That's pretty much how it goes. The larger the fan base, the more you rely on royalties; the smaller the fanbase, the more you rely on cash and/or product. Product is better for the brand because the value is the dollar value not the material cost ... so if it's $3M in product allowance, that's about $750K in actual expense. </p><p></p><p>When I looked at this a few years ago, the Top Ten schools drive 80% of the total college SWAG. Tech is at the lower end but about right considering the size of its base. That's what I meant by not expecting huge changes if Nike or UA become the new supplier ... GT will derive about the same value, maybe a little more for switching. Personally, I prefer Nike as a consumer but others like who they like.</p></blockquote><p></p>
[QUOTE="Vespidae, post: 995338, member: 2957"] That's pretty much how it goes. The larger the fan base, the more you rely on royalties; the smaller the fanbase, the more you rely on cash and/or product. Product is better for the brand because the value is the dollar value not the material cost ... so if it's $3M in product allowance, that's about $750K in actual expense. When I looked at this a few years ago, the Top Ten schools drive 80% of the total college SWAG. Tech is at the lower end but about right considering the size of its base. That's what I meant by not expecting huge changes if Nike or UA become the new supplier ... GT will derive about the same value, maybe a little more for switching. Personally, I prefer Nike as a consumer but others like who they like. [/QUOTE]
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