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Adidas Contract Expiring
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<blockquote data-quote="roadkill" data-source="post: 995330" data-attributes="member: 1555"><p>GT's Adidas contract was reported here: <a href="https://www.ajc.com/sports/college/details-georgia-tech-agreement-with-adidas/hebjv2I3PIBh8K6b2QwVdJ/" target="_blank">https://www.ajc.com/sports/college/details-georgia-tech-agreement-with-adidas/hebjv2I3PIBh8K6b2QwVdJ/</a></p><p></p><p>GT initially was receiving only $200k annually, although there was a look-in clause to allow either party to reevaluate the market and make changes after the third year. The article did state that the ~$3M in product allowed was higher than many peer schools, while the $200k payout was at the low end. We were getting considerably more cash from Russell, although probably less product allowance. The Adidas deal was also structured with significant incentive payouts for team success. Obviously we have not benefited much from that. </p><p></p><p>Interestingly, at the time the deal was made, it was touted as a strategic partnership that would assist GT in "branding, innovation, and develop[ing the Atlanta market." Not sure that has happened.</p></blockquote><p></p>
[QUOTE="roadkill, post: 995330, member: 1555"] GT's Adidas contract was reported here: [URL]https://www.ajc.com/sports/college/details-georgia-tech-agreement-with-adidas/hebjv2I3PIBh8K6b2QwVdJ/[/URL] GT initially was receiving only $200k annually, although there was a look-in clause to allow either party to reevaluate the market and make changes after the third year. The article did state that the ~$3M in product allowed was higher than many peer schools, while the $200k payout was at the low end. We were getting considerably more cash from Russell, although probably less product allowance. The Adidas deal was also structured with significant incentive payouts for team success. Obviously we have not benefited much from that. Interestingly, at the time the deal was made, it was touted as a strategic partnership that would assist GT in "branding, innovation, and develop[ing the Atlanta market." Not sure that has happened. [/QUOTE]
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