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Adidas Contract Expiring
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<blockquote data-quote="RonJohn" data-source="post: 995024" data-attributes="member: 2426"><p>Except the UNIFORM contract doesn't have wording about fan apparel. It doesn't guarantee Adidas exclusive rights to produce fan material. It doesn't exclude other companies from producing fan apparel. It is basically payment, lots of that payment in uniforms and clothes for the athletic teams, so that Adidas is advertised by the players on the field. </p><p></p><p>The merchandise in the store is dictated by the STORES, not the manufactureres. Hanes has an "exclusive" contract to provide "fanwear" in "mass retail channel". Manufacturers don't decide whether the fan apparel they produce will be white, gold, or navy. Stores order what they think will sell. Apparently most stores that carry GT fan apparel believe that navy sells better than gold. If the UNIFORM contract changes to Nike, the team UNIFORMs will be Nike uniforms. However, Nike cannot flood stores with Nike fan apparel. Stores have to order it. If GT fans want more fan apparel, and if people want more gold fan apparel, then GT fans need to buy more fan apparel to get the attention of the stores who will then order that fan apparel. There is no magic wand of selecting one UNIFORM provider over another to get stores full of GT gear.</p><p></p><p>Adidas did produce GT branded Ultra Boost shoes. That is the one thing that I can think of that has produced fan apparel because of the current UNIFORM contract. The athletic department did purchase season ticket holder t-shirts at the beginning of the contract, probably at a reduced price. However, I don't think that was simply because Adidas was involved. I believe that was a marketing opportunity that the athletic department tried to take advantage of.</p></blockquote><p></p>
[QUOTE="RonJohn, post: 995024, member: 2426"] Except the UNIFORM contract doesn't have wording about fan apparel. It doesn't guarantee Adidas exclusive rights to produce fan material. It doesn't exclude other companies from producing fan apparel. It is basically payment, lots of that payment in uniforms and clothes for the athletic teams, so that Adidas is advertised by the players on the field. The merchandise in the store is dictated by the STORES, not the manufactureres. Hanes has an "exclusive" contract to provide "fanwear" in "mass retail channel". Manufacturers don't decide whether the fan apparel they produce will be white, gold, or navy. Stores order what they think will sell. Apparently most stores that carry GT fan apparel believe that navy sells better than gold. If the UNIFORM contract changes to Nike, the team UNIFORMs will be Nike uniforms. However, Nike cannot flood stores with Nike fan apparel. Stores have to order it. If GT fans want more fan apparel, and if people want more gold fan apparel, then GT fans need to buy more fan apparel to get the attention of the stores who will then order that fan apparel. There is no magic wand of selecting one UNIFORM provider over another to get stores full of GT gear. Adidas did produce GT branded Ultra Boost shoes. That is the one thing that I can think of that has produced fan apparel because of the current UNIFORM contract. The athletic department did purchase season ticket holder t-shirts at the beginning of the contract, probably at a reduced price. However, I don't think that was simply because Adidas was involved. I believe that was a marketing opportunity that the athletic department tried to take advantage of. [/QUOTE]
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