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Adidas Contract Expiring
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<blockquote data-quote="RonJohn" data-source="post: 994071" data-attributes="member: 2426"><p>That has nothing to do with the uniform contract. That has to do with stores, and online retailers, believe they can sell. I have seen Walmart and Target with tons of mutt, Auburn, and Alabama gear. It all sells, even some crazy mutt themed crock pots and lamps. In January after the 2014 Orange Bowl, my local Walmart had a sleeve of Orange Bowl blu rays. I bought one. A year later the still had about 80% of that sleeve on the shelf. They put out three sleeves of Taxslayer Bowl blu rays, that the mutts played in. Within a week they were sold out. They eventually dropped the price of the 2014 Orange Bowl discs to something like $5. The sleeve was still about half full TWO YEARS after the bowl game. I have not seen one piece of GT gear in that Walmart since then. I know someone who purchased two GT branded rocking lawn chairs from a different Walmart. It was some years back. The chairs were originally around $50. According to the lady that bought them, the store had GT, mutt, Auburn, and Alabama. All sold out except for the GT ones. After more than a year, and markdowns, she purchased two chairs for $4 each. She isn't a GT fan, she just wanted the heavily discounted chair. </p><p></p><p>GT fans like to complain about not having gear available, but stores end up having to throw GT merchandise in the trash because nobody will buy it. mutt fans buy ANYTHING. Even stupid table lamps and cock pots just because it has the logo on it. GT fans will not even buy good merchandise. Just a few years ago, GT fans online were eager to get the baseball caps with the T on them. When the GT bookstore made them available, the posters were spouting complaints. Price is too high. Stitching doesn't match the "real" hats. Bill isn't pre-bent to exactly the correct curve. Taking off my gold colored glasses, if I were a manager of a big box store: I would stock what I know can sell. I would not stock what I know will not sell. That is the biggest problem with GT merchandise, the fans WILL NOT purchase it so stores don't carry it.</p><p></p><p>Adidas does not even have an exclusive contract to make GT fan apparel. In fact, GT just re-signed a contract with Hanes for an "exclusive rights to Georgia Tech fanwear in the mass retail channel." Whatever that wording actually means. Hanes owns Champion, which does make a decent amount of GT t-shirts, jackets, sweaters, etc. I don't know what limits are on "fanwear" and I don't know how the contract defines "mass retail channel".</p><p></p><p>[URL unfurl="true"]https://newsroom.hanesbrands.com/newsreleases/news-details/2024/HanesBrands-and-the-Georgia-Institute-of-Technology-Extend-Long-Term-Apparel-Partnership/default.aspx[/URL]</p><p></p><p>Section103.com has a good selection of tshirts, hoodies, sweaters, etc. If you want other stores to carry GT merchandise, then let's order so much from him that he has to hire employees and expand his operation. That might get the attention of the big box stores that we need more.</p></blockquote><p></p>
[QUOTE="RonJohn, post: 994071, member: 2426"] That has nothing to do with the uniform contract. That has to do with stores, and online retailers, believe they can sell. I have seen Walmart and Target with tons of mutt, Auburn, and Alabama gear. It all sells, even some crazy mutt themed crock pots and lamps. In January after the 2014 Orange Bowl, my local Walmart had a sleeve of Orange Bowl blu rays. I bought one. A year later the still had about 80% of that sleeve on the shelf. They put out three sleeves of Taxslayer Bowl blu rays, that the mutts played in. Within a week they were sold out. They eventually dropped the price of the 2014 Orange Bowl discs to something like $5. The sleeve was still about half full TWO YEARS after the bowl game. I have not seen one piece of GT gear in that Walmart since then. I know someone who purchased two GT branded rocking lawn chairs from a different Walmart. It was some years back. The chairs were originally around $50. According to the lady that bought them, the store had GT, mutt, Auburn, and Alabama. All sold out except for the GT ones. After more than a year, and markdowns, she purchased two chairs for $4 each. She isn't a GT fan, she just wanted the heavily discounted chair. GT fans like to complain about not having gear available, but stores end up having to throw GT merchandise in the trash because nobody will buy it. mutt fans buy ANYTHING. Even stupid table lamps and cock pots just because it has the logo on it. GT fans will not even buy good merchandise. Just a few years ago, GT fans online were eager to get the baseball caps with the T on them. When the GT bookstore made them available, the posters were spouting complaints. Price is too high. Stitching doesn't match the "real" hats. Bill isn't pre-bent to exactly the correct curve. Taking off my gold colored glasses, if I were a manager of a big box store: I would stock what I know can sell. I would not stock what I know will not sell. That is the biggest problem with GT merchandise, the fans WILL NOT purchase it so stores don't carry it. Adidas does not even have an exclusive contract to make GT fan apparel. In fact, GT just re-signed a contract with Hanes for an "exclusive rights to Georgia Tech fanwear in the mass retail channel." Whatever that wording actually means. Hanes owns Champion, which does make a decent amount of GT t-shirts, jackets, sweaters, etc. I don't know what limits are on "fanwear" and I don't know how the contract defines "mass retail channel". [URL unfurl="true"]https://newsroom.hanesbrands.com/newsreleases/news-details/2024/HanesBrands-and-the-Georgia-Institute-of-Technology-Extend-Long-Term-Apparel-Partnership/default.aspx[/URL] Section103.com has a good selection of tshirts, hoodies, sweaters, etc. If you want other stores to carry GT merchandise, then let's order so much from him that he has to hire employees and expand his operation. That might get the attention of the big box stores that we need more. [/QUOTE]
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