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680 The Fan, The Flagship Station???
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<blockquote data-quote="Jerry the Jacket" data-source="post: 84566" data-attributes="member: 65"><p>I guess 680 was the best deal we could get in the Atlanta radio market. That's too bad for us. Most all of the on air personalities in sports radio talk in the Atlanta market know practically nothing of Georgia Tech football, past, present or future. Most of them are from somewhere besides Atlanta and their knowledge of the game is so superficial that they can only relate to what they hear their cohearts spout. They talk the SEC and Georgia because that is what they hear when they go home and watch ESPN and dream of someday making the big jump to the National stage. Plus they all feel their market is Georgia football fans and as a Georgia football fan you have to put down Tech.</p><p></p><p>Tech's management should have someone monitor the station and grade their performance in respect to their comments about Georgia Tech. Develop some sort of grading system that would reward or punish the station based on the on the air treatment received. It really makes Bobinski and the President of the Institute look bad having the school represented by such a poor media outlet. Again, it's probably the best offer we could get but that does not mean we should not attempt to manage the relationship in such a way as to set goals with them to improve the overall coverage and image they project of our program.</p><p></p><p>It's like most things in modern day media. There is an agenda developed at the top and promoted among the employees and then rabidly dished out to the public so they can steer the low information crowd toward that agenda. In the end it is a small minded, poor performing enterprise that will eventually go out of business due to lack of interest and the movement of entertainment to other media platforms and outlets. It would behoove Tech to develop their own media enterprise and market it to their own fan base and alumni.</p><p></p><p>Go Jackets!</p></blockquote><p></p>
[QUOTE="Jerry the Jacket, post: 84566, member: 65"] I guess 680 was the best deal we could get in the Atlanta radio market. That's too bad for us. Most all of the on air personalities in sports radio talk in the Atlanta market know practically nothing of Georgia Tech football, past, present or future. Most of them are from somewhere besides Atlanta and their knowledge of the game is so superficial that they can only relate to what they hear their cohearts spout. They talk the SEC and Georgia because that is what they hear when they go home and watch ESPN and dream of someday making the big jump to the National stage. Plus they all feel their market is Georgia football fans and as a Georgia football fan you have to put down Tech. Tech's management should have someone monitor the station and grade their performance in respect to their comments about Georgia Tech. Develop some sort of grading system that would reward or punish the station based on the on the air treatment received. It really makes Bobinski and the President of the Institute look bad having the school represented by such a poor media outlet. Again, it's probably the best offer we could get but that does not mean we should not attempt to manage the relationship in such a way as to set goals with them to improve the overall coverage and image they project of our program. It's like most things in modern day media. There is an agenda developed at the top and promoted among the employees and then rabidly dished out to the public so they can steer the low information crowd toward that agenda. In the end it is a small minded, poor performing enterprise that will eventually go out of business due to lack of interest and the movement of entertainment to other media platforms and outlets. It would behoove Tech to develop their own media enterprise and market it to their own fan base and alumni. Go Jackets! [/QUOTE]
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680 The Fan, The Flagship Station???
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