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2019 GT Official Color Debate (formerly Adidas Swag Watch 2019 **
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<blockquote data-quote="chris975d" data-source="post: 620388" data-attributes="member: 3766"><p>I agree in principle with most everything you have said on this. But I also don't see it as that big of a deal, either (college colors ad with Coach Collins aside...that one is stupid). Navy blue is very well liked by most fans, and IS a color that most people prefer to wear daily. When people buy apparel, they do consider whether it's something they can wear daily as part of its value. Just walk around Tech campus and look at the students....I just did this a few weeks ago. The vast, vast majority of Tech branded apparel I saw worn was navy. Solid gold is just not a color people want to wear outside of game day. And look at it from an apparel company's point of view if that is the case...the vast majority of people wanting gold are the ones going to the games. IF, and that's a BIG IF, we filled the stadium completely....it's less than 60,000 people. That's not a big market for gold. </p><p></p><p>Again, I'm speaking from the point of view of an apparel maker, not a fan. I love gold gear. But, with the convos I've had with apparel reps that do also make licensed gear, I also understand the business side of it. When you're working with reps and see lots of licensed collegiate gear (golf and collegiate gear does actually have a big crossover demographic) and you don't see much, and most of the time no Tech gear and ask about it, and are told "Tech gear doesn't sell...we always have to close it out", THEN think about the even lower mass appeal of all gold apparel, you'll come to have a greater understanding of why there's not a lot of all gold Tech stuff out there. </p><p></p><p>It's simple business. If Coach Collins' marketing works, and our fanbase grows, AND the Institute pushes the story of the proper colors to those fans, we will see the availability of proper white/gold stuff increase. That's the only way. We as a group of white/gold/no navy people are simply not a large enough of a group to matter. </p><p></p><p>Simple math.</p></blockquote><p></p>
[QUOTE="chris975d, post: 620388, member: 3766"] I agree in principle with most everything you have said on this. But I also don't see it as that big of a deal, either (college colors ad with Coach Collins aside...that one is stupid). Navy blue is very well liked by most fans, and IS a color that most people prefer to wear daily. When people buy apparel, they do consider whether it's something they can wear daily as part of its value. Just walk around Tech campus and look at the students....I just did this a few weeks ago. The vast, vast majority of Tech branded apparel I saw worn was navy. Solid gold is just not a color people want to wear outside of game day. And look at it from an apparel company's point of view if that is the case...the vast majority of people wanting gold are the ones going to the games. IF, and that's a BIG IF, we filled the stadium completely....it's less than 60,000 people. That's not a big market for gold. Again, I'm speaking from the point of view of an apparel maker, not a fan. I love gold gear. But, with the convos I've had with apparel reps that do also make licensed gear, I also understand the business side of it. When you're working with reps and see lots of licensed collegiate gear (golf and collegiate gear does actually have a big crossover demographic) and you don't see much, and most of the time no Tech gear and ask about it, and are told "Tech gear doesn't sell...we always have to close it out", THEN think about the even lower mass appeal of all gold apparel, you'll come to have a greater understanding of why there's not a lot of all gold Tech stuff out there. It's simple business. If Coach Collins' marketing works, and our fanbase grows, AND the Institute pushes the story of the proper colors to those fans, we will see the availability of proper white/gold stuff increase. That's the only way. We as a group of white/gold/no navy people are simply not a large enough of a group to matter. Simple math. [/QUOTE]
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2019 GT Official Color Debate (formerly Adidas Swag Watch 2019 **
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