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2019 GT Official Color Debate (formerly Adidas Swag Watch 2019 **
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<blockquote data-quote="Vespidae" data-source="post: 551469" data-attributes="member: 2957"><p>It's simple. The top 5 selling colors for athletic wear are White, Black, Navy, Grey, and Red. By far. </p><p></p><p>Other colors are produced, but the market just isn't that big. So ... if a company wanted to make Old Gold t-shirts ... they would be paying higher production costs (their total Cost of Goods Sold goes up) per unit AND they would have pay Tech a 15-20% licensing fee. In short, there's no money in it. A safer bet for almost any vendor is to make it in navy ... the volumes of navy produced are huge, so the cost per unit is much lower than for a specialty color. In this case, a navy version can be sold and with the higher margin (on account of the lower cost of goods sold) means that a licensing fee can be paid to Tech as well. </p><p></p><p>It's not about emotion or being lame. Or being in your book or not. It's a simple working of the Profit and Loss statement. And like it or not, there is not as big a market for items manufactured in gold as there is in white, black, navy, grey or red.</p></blockquote><p></p>
[QUOTE="Vespidae, post: 551469, member: 2957"] It's simple. The top 5 selling colors for athletic wear are White, Black, Navy, Grey, and Red. By far. Other colors are produced, but the market just isn't that big. So ... if a company wanted to make Old Gold t-shirts ... they would be paying higher production costs (their total Cost of Goods Sold goes up) per unit AND they would have pay Tech a 15-20% licensing fee. In short, there's no money in it. A safer bet for almost any vendor is to make it in navy ... the volumes of navy produced are huge, so the cost per unit is much lower than for a specialty color. In this case, a navy version can be sold and with the higher margin (on account of the lower cost of goods sold) means that a licensing fee can be paid to Tech as well. It's not about emotion or being lame. Or being in your book or not. It's a simple working of the Profit and Loss statement. And like it or not, there is not as big a market for items manufactured in gold as there is in white, black, navy, grey or red. [/QUOTE]
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2019 GT Official Color Debate (formerly Adidas Swag Watch 2019 **
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