If Georgia Tech Athletic Association needs marketing assistance, they should case-study the folks at Atlanta United. Of course MLS and College Football aren't completely congruous -- we all come to the most wonderful city of Atlanta with our college allegiances in place, and also GTAA's pockets aren't as deep as Arthur Blank's. But for all the money and opportunity ATLUTD was given when they formed in April 2014, they have absolutely made the most of it.
Hell, I've seen great suggestions on this forum. I recall one suggestion of creating a "supporters section" for non-students. Out of however many season ticket holders we have, there have to be at least a section or 2 worth of people who want to stand for all 3.5 hours, screaming their heads off every defensive down in an environment surrounded by people who want to do the same thing. You've got 1 here who would sign up for that at least and other friends I can think of who would be interested. I haven't stood and screamed my head off every down since I was in SWARM because it's socially awkward to do so where I sit and admittedly I'm too self conscious to do that in the wine&cheese crowd. Props to those of you who give no ****s - I'm not there in life.