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Russell Contract?
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<blockquote data-quote="Techster" data-source="post: 278508" data-attributes="member: 360"><p>The crazy thing about the Russell situation is...they did it to themselves! It's one thing whether or not kids think you're cool, but to continue to put out hideous uniforms is a choice. C'mon, where are you getting your designers? You have a P5 level football team under contract to wear your uniforms. GT plays a few showcase games a year. Russel has a few opportunities to "wow" the audience and potential customers every year. Every year they drop the ball.</p><p></p><p>Get great designers, give GT football players 15-20 options to look at every year. That was the UA model with their schools under contract. Adidas was losing marketshare, and now they're putting an emphasis on design. They're now thought of as one of the hippest and cutting edge designs in the athletic and shoe apparel business. The best Russell could do was the honeycomb unis? Yeesh...</p></blockquote><p></p>
[QUOTE="Techster, post: 278508, member: 360"] The crazy thing about the Russell situation is...they did it to themselves! It's one thing whether or not kids think you're cool, but to continue to put out hideous uniforms is a choice. C'mon, where are you getting your designers? You have a P5 level football team under contract to wear your uniforms. GT plays a few showcase games a year. Russel has a few opportunities to "wow" the audience and potential customers every year. Every year they drop the ball. Get great designers, give GT football players 15-20 options to look at every year. That was the UA model with their schools under contract. Adidas was losing marketshare, and now they're putting an emphasis on design. They're now thought of as one of the hippest and cutting edge designs in the athletic and shoe apparel business. The best Russell could do was the honeycomb unis? Yeesh... [/QUOTE]
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