Wasn't really effort either. Was pretty much money
Self-quoting to clarify what I meant by this.
CPJ's staff had no recruiting staff, and even Chan Gailey had some positions most notably the one Collins filled under Smith, this meant that scouting fell to GAs and coaches. There are only so many hours in a day and the coaches had coaching tasks as well. This meant they had to focus on who they could conceivably get and spend their money and time accordingly. A kid barely pulling grades in technical classes in Gwinnett County with a prima-donna complex wasn't worth the time as it was entirely likely he was flipping the instance a Miami, Alabama, or Tennessee came calling anyway.
In Johnson's last 3 years with Stansbury, he finally got some recruiting staff and used that to start trying to get us back in the recruiting game. We signed several players in that time that were really good players. (Jordan Mason was a standout, and Dontae was the result of this, I'd even say James Graham which while he didn't turn out after the switchover would have probably been a hell of a QB under Johnson and if not a QB then an A back).
Recruiting was always a money and numbers game. The first thing Cutcliffe asked for when he got to Duke was a 4 person scouting and recruiting staff that later expanded. He got it. We saw how that changed the caliber of players Duke was able to recruit. If Johnson had that level of institutional buy-in from the start and we pumped money in marketing the way the SEC schools do, marketing Dwyer for Heisman in 2009 for instance even if he doesn't win, Tie-in with our big sponsors like having CPJ doing commercials with Mercedes talking about options as he's driving them. The options recruiting would not have been as big of a problem.