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Notre Dame to Under Armour
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<blockquote data-quote="GTJason" data-source="post: 29153" data-attributes="member: 94"><p>I think the key is targeted marketing. I worked at a Kohls in Roswell through highschool and on and off in college (Early to mid 2000s so we weren't all that good.) Every year during the summer before school started Kohls would get in a bunch of college stuff: half of the section was UGA, about a third was GT and the rest was UF/other schools. When it came time to clearance out everything the only things left was about half of the UGA stuff, couldn't keep GT on the shelves.</p><p></p><p>I asked the manager (a GT grad) why in the world we keep getting UGA stuff in when it doesn't sell and I would hardly have time to pick up GT stuff for myself. He said Kohls looks at regional sales and not individual store sales, so on my way down to the beach before school started I stopped at a Kohls in south GA. Big surprise lot's of GT stuff on clearance (there was still a lot of UGA stuff too.) </p><p></p><p>My point here is rich suburbs = GT sales. If whoever is making GT clothing can realize this, the stuff isn't that hard to sell. FWIW, the ****'s up here near me in Maryland had some Under Armour GT items. I got a ****'s gift card for Christmas so I went to the store weeks after I saw the items (a few shirts, some hoodies, etc) and they were all gone. Follow $ - Find GT grads - sell GT gear...</p></blockquote><p></p>
[QUOTE="GTJason, post: 29153, member: 94"] I think the key is targeted marketing. I worked at a Kohls in Roswell through highschool and on and off in college (Early to mid 2000s so we weren't all that good.) Every year during the summer before school started Kohls would get in a bunch of college stuff: half of the section was UGA, about a third was GT and the rest was UF/other schools. When it came time to clearance out everything the only things left was about half of the UGA stuff, couldn't keep GT on the shelves. I asked the manager (a GT grad) why in the world we keep getting UGA stuff in when it doesn't sell and I would hardly have time to pick up GT stuff for myself. He said Kohls looks at regional sales and not individual store sales, so on my way down to the beach before school started I stopped at a Kohls in south GA. Big surprise lot's of GT stuff on clearance (there was still a lot of UGA stuff too.) My point here is rich suburbs = GT sales. If whoever is making GT clothing can realize this, the stuff isn't that hard to sell. FWIW, the ****'s up here near me in Maryland had some Under Armour GT items. I got a ****'s gift card for Christmas so I went to the store weeks after I saw the items (a few shirts, some hoodies, etc) and they were all gone. Follow $ - Find GT grads - sell GT gear... [/QUOTE]
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