I believe this is the commercial he is referring to:
Tiffany Abreu. I hadn't seen it on TV, possibly because it is in Spanish and may be targeted to that audience. Basically, it is about including everyone, even a man who plays professional volleyball as a women. My personal opinion is that individuals with mental illness should not be ridiculed as it is something outside of their control, but neither should their behavior be displayed as "normal" either. To each his own. It won't make me buy more Adidas stuff and probably won't make me buy less.