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Expansion Talk 2021
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<blockquote data-quote="Techster" data-source="post: 813499" data-attributes="member: 360"><p>Again, it's no longer about markets. We need to stop thinking about the old media revenue model. It's about content that will drive in subscribers. </p><p></p><p>Think of it like boxing. When you have marquee names fighting each other, pay per view buys get driven up. Do you think boxing promotions care that Floyd Mayweather is from Las Vegas and Manny Pacquiao is from the Phillipines? No, because those names were marquee names that drew fans who were beyond the normal boxing fans to buy the event. Well, if the SEC has the biggest names in college sports (not just football), subscription fees get driven up. Names and matchups are more important than markets now. </p><p></p><p>Thinking of it in the old media market terms is missing the point. Why do you think Netflix/Hulu/Amazon Prime are signing up the best directors/stars/franchises/etc? Because they know it adds value to their subscriptions. They are creating premium content to pique the interest of subscribers. Same difference with sports: SEC wants the marquee names to drive interest in their subscription base.</p></blockquote><p></p>
[QUOTE="Techster, post: 813499, member: 360"] Again, it's no longer about markets. We need to stop thinking about the old media revenue model. It's about content that will drive in subscribers. Think of it like boxing. When you have marquee names fighting each other, pay per view buys get driven up. Do you think boxing promotions care that Floyd Mayweather is from Las Vegas and Manny Pacquiao is from the Phillipines? No, because those names were marquee names that drew fans who were beyond the normal boxing fans to buy the event. Well, if the SEC has the biggest names in college sports (not just football), subscription fees get driven up. Names and matchups are more important than markets now. Thinking of it in the old media market terms is missing the point. Why do you think Netflix/Hulu/Amazon Prime are signing up the best directors/stars/franchises/etc? Because they know it adds value to their subscriptions. They are creating premium content to pique the interest of subscribers. Same difference with sports: SEC wants the marquee names to drive interest in their subscription base. [/QUOTE]
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