Fans are also misunderstanding the additional revenue. From an intra-conference standpoint every school is getting the same TV payout. So being in a different conference does not help you in terms of competing with your conference brethren (which is probably 75% of your games), it only helps in competing with your OOC opponents. If GT gets $100M for being in the B10, so does every other school. That does nothing to make up the difference that the larger schools with larger brands have the advantage in raising additional revenue. OSU's AD mentioned a couple of years ago that it brings in over $100MM in revenue from its home football games (outside of the TV money). GT's whole budget isn't $100MM. It is very possible to move up in terms of TV payout and find yourself in a worse competitive position than if you do not move up.
I will quibble with this point. When considering differences in spend v. competitive value, one must take into account the economic idea of marginal value. Lets look at three scenarios where, in each, Team A has $100M less to spend on football than Team B.
Scenario 1: Team A has a total football budget of $1M; Team B has a total budget of $101M
Scenario 2: Team A has $50M budget; Team B has $150M
Scenario 3: Team A has $400M budget; Team B has $500M budget
While the absolute difference is the same in each scenario ($100M), Team A has basically zero chance of competing in Scenario 1 and has pretty good chance of competing in Scenario 3.
Right now, it seems like Tech is pretty close to Scenario 2, where our operating budget is absolutely dwarfed by the bigger schools, we barely have enough to operate (in fact I think we operate at a loss), and we have no ability to even make changes when needed or the money to at least be competitive in
some areas of spend, even if not all (e.g., coaches salaries, or recruiting budget, or facilities, or etc.)
If we move Tech closer to Scenario 3, now we have a chance to compete with the top schools if we are smart and efficient with our spend. The value of each additional dollar from $400M to $500M in terms of competitive advantage is significantly less than the value of each dollar from $1M to $101M. While we would still be outspent by our competitors by a big amount, we would at least have money to make changes when needed and put resources into being truly competitive in at least some areas (most significantly coaching salaries).
So, while I think we would most likely still be at a huge disadvantage in the B10 if we were to join, the new money would at least give us a margin for error and a fighter's chance in that it would provide us at least enough resources to make some important decisions with money that we cannot even fathom right now. I am not saying we WOULD be competitive. but it gives us a better chance that we COULD be.