Don't sit quietly while your opponent is telling everyone that an advantage you have means nothing.
My last post and it’s time to move on.
All the media, newspapers, cable sports, streaming … want one thing: exposure. Eyeballs. Readers. Viewers.
The P2 has the largest chunk of that base. If your goal is exposure, why would you waste your time on what’s going on at Louisville? Or Pitt?
Will it change? Probably not. I don’t see the ACC suddenly growing 30% because of “marketing”. Most of its fanbase Is small, urban and that’s not likely to change.
An SEC stadium nearby expanded capacity this year. Sold every game out. Sold every premium club out. (The waitlist is over 5,000 just for the option of spending $3,500 a year.) Every hotel room is sold out. 90,000 people will be here Saturday and so will dozens of recruits, scouts, and media personnel.
How do you think running a few ads is going to compete with that? Something that’s evolved over decades? Highly unlikely. How do you think NFL combines are going to evaluate players? Same as they always did … by performance.
The ACC has a good product. But they don’t place as many players into the League, they don’t dominate social or alumni life (smaller fan bases) and it is what it is. Promotion isn’t going to change that.
If you want to change the narrative, back it up.