In an abstract sense, any business entity that makes money is good. However, if the resources needed to generate that profit could be used elsewhere to generate greater profit, then they are misplaced. A company often has to sacrifice the good for the better and the better for the best. None of us knows the details of sEcSPN's business model, what they are planning, where the opportunities are, and what the opportunity costs might be.
Not knowing these, we ask: Which of their college athletics "properties" seems to have the most upside, SECheat football or ACC football? I think most would instinctively chooses SECheat. I would. If so, in what configuration is that greater upside found, the current model, a premier league model, or some other? How does sEcSPN see that happening? That is the great unknown at this point.
This we know: every move being made now in college athletics is about money, not the S-A. The above seems to represent a disruptive innovation in college sports, and while there can be great benefit there is also great risk in that - not only for the sport itself, but for the money associated with it. Not only is sEcSPN's bottom line at risk, but so are the bottom-lines of about half of division 1 college football. They walk the line together. As long as major college football is tied to sEcSPN it is at risk. We all sense this.
If the great upside (referenced above) is most significantly found in the SECheat, and that is how the risk is mitigated in their plan, then they will move to protect that athletic property above all. No one sees the current ACC or B12 as a hedge against the risk in jumping to a disruptive S-curve. The current SECheat absolutely is.
I have come to see the moves of TAMU, Missouri, Texas, and Oklahoma not only as a profit generator in the near term, but also as a hedge against the risk of major disruptive change in the long term. It's all calculated and it's all quite complex. None of us knows the whole answer. Be sure, however, what we have now is a transitory state. The future may not yet be written but it is most certainly under discussion.