TFG deserves credit for trying to rebrand GT as "Atlanta's team", which makes sense if you're trying to grow the fanbase and market size. One little problem was that people want to be associated with a winner, and we didn't deliver. Now we have to overcome several years of "ugly football" as
@slugboy stated.
I still believe that we can garner some decent incremental fanbase growth if we continue to promote the team locally while sustaining 7 to 10 wins a season and frequently getting ranked. We need to be viewed as at least a competitor to some of the more elite teams, even if not elite ourselves. The only time we've been able to do that consistently (more than 2 years in a row) since the Dodd teams of the 50's was with the O'Leary run. Hopefully Key is the right coach for this.