It's because Youtubers pander to big fan bases to drive up their views, and they're just regurgitating popular social media speculation. NO ONE saw GT/Maryland/Rutgers getting an invite to the B1G until it happened. No one saw UCLA/USC happening until it happened...nor Oregon/Washington. Actually, I did speculate before it happened that B1G is going to try to follow up on USC/UCLA with more West Coast teams. At the time I speculated it would be among Oregon, Washington, Stanford, Arizon/ASU...and they eventually added Washington and Oregon...at discounted rate. Maryland and Rutgers also came aboard the B1G at discounted rates. IMO, B1G will round back to Stanford and one of the Arizona schools before it's all said and done. Book mark this and let's see where the B1G is in 2036. B1G's strategy isn't a secret if you've been paying attention: Build the conference upon schools in major markets where there are professional sports teams (namely NFL franchises). The B1G is playing a bigger game than any of the other conference, including the SEC, and it's why they are the most lucrative conference. Other conferences are struggling to stay on the board playing chess with the SEC, while the B1G is playing 3D chess. They're playing an entirely different game. If you look at this heat map, you'll have a very good clue the future of the B1G:
This basic demographic map of the USA presents the latest Census update for population density per Sq KM by county. Visualize data with MapBusinessOnline.
www.mapbusinessonline.com
It's often said expansion is a 50+ year decision made by University Presidents, not fans. Fans look at butts in the seats and how well a team is doing the past few years, Presidents (especially B1G Presidents) look at demographic/economic headwinds, academics, athletics, and cultural fit. The Southeast and Texas/Arizona/NorCal are the only regions with major markets and schools untapped by the B1G. Outside of NorCal, the Southeast, Texas, and Arizona are the biggest areas of population and economic growth that the B1G does not have a school in. That will change over the next decade.
Which brings me to GT. Everything that made GT attractive to the B1G back in 2012/2013 is even stronger now. Atlanta is not only the South's biggest economic center, it's also the South's largest metro area (as well as the US's 6th largest metro area). Atlanta has the biggest concentration of B1G alumni in the South. Some on here want to say linear TV isn't as important as it was 10 years ago, but the link I posted some weeks back overwhelmingly says linear TV isn't going anywhere anytime soon.
When it comes to college football ratings, teams in the big conferences are the ones that get the big numbers.
sportsnaut.com
If you want to see the importance of being in a P2 conference with compelling matchups, look at Vanderbilt's ratings. In what world does Vanderbilt average close to 2.5 million viewers and UNC and UCLA can't even break 2 million?! That's the effect of being in a P2 conference with the full weight of major networks pushing the narrative of the SEC and B1G. Now imagine GT, in Atlanta with a huge B1G alumni presence, playing a B1G schedule (that now includes USC/Oregon/Washington/UCLA). GT would easily average what Vanderbilt is (we're not far off at the moment).
All of the above is not even mentioning GT's academics. That matters to the B1G, although not as strongly as GT's potential to enhance the B1G's brand in fastest growing region in the US.
There's a lot of recency bias with respect to GT because of the Collins years, and the Flex Option years of Paul Johnson. Brands can be built with money and smart hires (see Washington, Oregon, UCF, FSU in early 90's). Markets and the economics/population explosion of Atlanta can not.