Well a lot of it is marketing language, but he does say some interesting things about it. First, they are going to be running our plays using our terminology and not trying to replicate the opposition's scheme through play diagrams. But we'll use their tendencies to affect our play calls. I think this makes enough sense as our O and D are based off the same principles as others. They are also doing this alongside the whole above the line system where players on the developmental squad are given specific feedback about what it takes to get them above the line.