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404 Day Numbers
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<blockquote data-quote="jojatk" data-source="post: 568309" data-attributes="member: 2627"><p>We get that you're actually concerned about it. Most of us think you're concerned about something that is bringing in so much more than the minute/almost non-existent chance that it will alienate a tiny percentage of kids vs the HUMONGOUS percentage of kids it is resonating with. The risk, if there is any (and I don't think there is, but I respect your opinion that there is some), is infinitesimal. The reason I think there's so little risk is because I think this marketing campaign has zero downside. The kids we are attracting with it are kids that likely weren't seriously looking at us before. And, in my opinion, identifying as 404 isn't going to piss anyone off but rather it may just not resonate with some. And for those there are other campaigns. I just don't see it pushing anybody away though I can see it not connecting with some. And again, for those you have different campaigns like family over everything and competition is king, etc... Coca Cola doesn't have just one commercial. They have different ones targeted at different demographics. This is the same thing.</p></blockquote><p></p>
[QUOTE="jojatk, post: 568309, member: 2627"] We get that you're actually concerned about it. Most of us think you're concerned about something that is bringing in so much more than the minute/almost non-existent chance that it will alienate a tiny percentage of kids vs the HUMONGOUS percentage of kids it is resonating with. The risk, if there is any (and I don't think there is, but I respect your opinion that there is some), is infinitesimal. The reason I think there's so little risk is because I think this marketing campaign has zero downside. The kids we are attracting with it are kids that likely weren't seriously looking at us before. And, in my opinion, identifying as 404 isn't going to piss anyone off but rather it may just not resonate with some. And for those there are other campaigns. I just don't see it pushing anybody away though I can see it not connecting with some. And again, for those you have different campaigns like family over everything and competition is king, etc... Coca Cola doesn't have just one commercial. They have different ones targeted at different demographics. This is the same thing. [/QUOTE]
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