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<blockquote data-quote="Vespidae" data-source="post: 858664" data-attributes="member: 2957"><p>I really wanted Nike to get the contract. I saw the internal branding Nike did for Tennessee (as part of the contract, Nike rebranded the entire university to align everything under one brand identity) and it was really well done. Tech continues to suffer from a dysfunctional approach to branding and that bleeds over to swag.</p></blockquote><p></p>
[QUOTE="Vespidae, post: 858664, member: 2957"] I really wanted Nike to get the contract. I saw the internal branding Nike did for Tennessee (as part of the contract, Nike rebranded the entire university to align everything under one brand identity) and it was really well done. Tech continues to suffer from a dysfunctional approach to branding and that bleeds over to swag. [/QUOTE]
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