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2020 Adidas Swag Thread
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<blockquote data-quote="gtrower" data-source="post: 761223" data-attributes="member: 375"><p>I graduated in ‘09 (and worked with the Tech marketing team several times). Not sure what the template was 50 years ago as I wasn’t around back then. I agree that Tech marketing wasn’t great for a long time - mostly because they couldn’t understand that picking colors and sticking with them was literally the foundation of branding after the interlocking GT.</p><p></p><p>Also the GT logo is a lot more well known around the country/world than “ATL.” Slapping that on a helmet in place of our logo is literally detrimental to the GT brand. That’s an idea for a one-off (as in once a decade) with an event tied to it. Using your same examples, so you see Bama slapping an elephant on their helmet? Auburn a tree? UGA an “ATH?”</p></blockquote><p></p>
[QUOTE="gtrower, post: 761223, member: 375"] I graduated in ‘09 (and worked with the Tech marketing team several times). Not sure what the template was 50 years ago as I wasn’t around back then. I agree that Tech marketing wasn’t great for a long time - mostly because they couldn’t understand that picking colors and sticking with them was literally the foundation of branding after the interlocking GT. Also the GT logo is a lot more well known around the country/world than “ATL.” Slapping that on a helmet in place of our logo is literally detrimental to the GT brand. That’s an idea for a one-off (as in once a decade) with an event tied to it. Using your same examples, so you see Bama slapping an elephant on their helmet? Auburn a tree? UGA an “ATH?” [/QUOTE]
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