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It is and it isn’t. Some schools still manage their merchandise internally. They do well. Tech doesn’t. And hasn’t for some time.

They 100% support that.

No. They won’t. Any time Tech plays on a Nielsen network, the viewership is diluted. Any team that dilutes is basically reducing the value of the media rights. Teams with low viewership are being relegated to non Nielsen networks for that very reason. This isn‘t 1990 anymore. Everything is...

Tech doesn’t play enough opponents with big fan bases to merit that. You can download the data and see for yourself. Thats why they aren’t on the major networks. When I go to the office, I can calculate it. TCU had a great run. Same thing. Fanbase size matters. Re Atlanta and the B1G, they...

So? That makes Navy 22.5%.

Dodd was from the Old School of football, which played for field position. "Punting prior to fourth down used to be a common tactic in American football in the days of the single wing and scoreless ties. Rather than risk a game-changing turnover, a team pinned deep in its own territory or...

I decided to poke around and see what more I could find on this topic. In short, GTAA does not break out merchandise sales or related royalties on their financial statements. They are included as a sub-item under "Radio Rights" which includes revenues generated by advertising in all forms...

Sankey has described that in detail. People talk about expansion but Florida already watches CFB. California does not (as much). I think the challenge for the Big 10 is to make CFB popular on the West Coast.

The uniform provider isn’t that significant. It helps, but “group affiliation“ helps more. In the 1980s, Tech had research operations across the state. You could find GT fans in Waycross, Macon, Savannah, Augusta, and of course, Atlanta. Today, its heavily Atlanta. Auburn isn’t much different...

It’s not complicated. As a kid, South Alabama was an Auburn stronghold. 20 years after Katrina, there has been a huge influx of folks from Louisiana into the region (same culture) with the result that it is now heavily LSU-Bama on the shelves. Try and buy Auburn SWAG in Orange Beach. There...

Somewhat true. I haven’t checked CLC data in while, but there was a time when Tech lead on average order size. Tech DOES buy. But it’s small. And there’s not enough volume to deal with the risk. That has always been the problem in the recent past.

Navy has been redefined as a Primary Color of the Institute. That’s an indisputable fact.

Miami doesn’t have the discipline. If you have to call county to see who will be released pretrial to determine your roster for Saturday, you are not in a good place. I loved Schnellenberger’s Miami. The current one, not so much. Da U does have a good, but smalll, fanbase. Fun road game. Stone...

It’s not an issue that I am passionate about. In my youth, coastal Alabama was an Auburn stronghold. That’s long gone. It’s LSU-Bama now as that area has seen a lot of Louisana move in during the last few decades. I vacation in Seaside. Haven’t seen a Nole probably ever. All anecdotal. Again...

Meh. I know that area pretty well. My brother went to FSU. Certainly popular but the demographics have changed .. a lot.

While true, Nielsen is still the gold standard of viewership. All other perspectives on point.

Somewhat true. The Panhandle has a LOT of SEC fans … LSU, Bama, and Tennessee. Very different than 40 years ago.

It’s not a question of Atlanta. It’s a question of Nielsen-rated viewership. Tech, because of the way they have scheduled, is invisible.

Number 7 in the ACC is not something to brag about.

Gold may or may not reproduce well digitally. That’s why you make adjustments. But … it’s pretty clear that Navy has moved from 10% to what, 35%? That is a significant move. Things change.