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That’s foregoing what, $320 million? I think if they could get out now, they would. I don‘t see the rational to pick up lots of smaller market teams. The rules and money right now heavily tilt towards B1G and SEC. Eventually, they will cut off the air supply to the rest of them. Same thing...

FYI, the BTN is the 118th most watched network in the country, out of 122. Even in markets that are B1G, unless you are playing tOSU, the numbers are low. I scanned them earlier and many are in the 0.5 range … which is not very good. In fact, it’s 1/3 of what Tech itself got. Your theory would...

Take the B12. Capitalize the 2024 conference operating profit. Take $1B, buy FSU and Clemson, renegotiate media rights value. Find a few new sources of revenue and pay down conference debt. Exit in 3 years with a much higher operating profit. Guaranteed against media rights. Interesting.

There’s an interesting read that CVC, a PE firm, may inject $1 Billion into the B12 to be distributed to members or used to buy out FSU and Clemson, making them able to join the conference. The downside is that those programs will likely have to cut costs and sports programs to pay the...

Do you think that is even realistic? They have no value without media rights and I believe they committed as part of the GoR, the right of ESPN to gain access. I think the ACC would pursue real damages if FSU tried to block access.

I’m not sure what point it is that you’re making. Are you claiming viewership will increase by a jump to the B1G? By how much?

Probably not. First, college merchandise royalties are a roughly $5B industry. Tech isn't even in the top 25 and probably not the top 40. Second, retailers are judged on Gross Margin Return on Inventory. Products that don't sell quickly usually get discounted quickly to move them. That hurts...

Rather than look at one game, look at the number of Nielsen appearances and the average viewership. That‘s how value is determined. It is historically low. I hate to break it you, but Tech does not drive ratings. And they have not appeared on a lot of Nielsen networks. Low appearances and low...

A friend of mine lives in Florida and was a D-1 athlete at an SEC school. She says it’s pretty well established that in addition to religion and politics, don’t talk about FSU. It has become caustic in the state. Teams leave conferences all the time. FSU seems to want to burn the house down as...

Tech’s average is 1.83. I’m not in my office but as I recall, Tech had only one Nielsen broadcast last year. FSU by contrast, had an average of 4.16 but was on a Nielsen broadcast 10 times. Thats why they are screaming to leave. 1.83 is less than any SEC team. It would be mid pack for BTN...

Ok. But VA brings virtually zero Nielsen viewers, so it’s dilutive to future rights. That means it has value to BTN, but not SEC. I’m skeptical.

I just checked. The BTN is already available in VA.

Different era. Media rights had not yet begun to make their presence and power known.

Good summary. The only problem for both is that their average viewership is lower than that of Arkansas, who is dead last in the SEC. I don’t understand the value either one brings.

No. I simply checked the viewership data. I notice you never include any. I wonder why?

To be fair, this was true 75 years ago.

He can’t. But he doesn’t need to. GOL had a reputation for the most requests to the Hill for special admits (no qualifying admissions). I don’t see Key doing that. Personally, I think he’s a great choice and will figure it out.

I agree with you. The problem is viewership. And that’s why we don’t often get featured. Vandy has the same problem. A 4-4 LSU team vs a 6-3 TAMU team will always out pull an 8-0 Vandy or Tech team. Market size and enthusiasm matters.

It isn’t that simple. Tech contracted its merchandise to Fanatics (since changed) years ago and is largely hands off. Mailbox money. Retail has been challenged for some time. They are measured in gross margin dollars per sq foot and sell through rate. Tech stuff has poor sell through and is...

And?