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Do academics mean anything anymore at college
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<blockquote data-quote="Vespidae" data-source="post: 1010706" data-attributes="member: 2957"><p>Why be a fan?</p><p></p><p>Studies have been done in this area. And the simple answer is “group affiliation“. </p><p></p><p>“The whole idea behind identification is that it’s really part of how we see ourselves and that doesn’t change easily,” says Robert J. Fisher, professor of marketing at The University of Western Ontario, whose research emphasizes the effects of social expectations on managerial and consumer decision making. “If you see yourself as a member of a family, that role doesn’t change. Those types of connections are very long-lasting and very strong.”</p><p></p><p>One identifies with the institution, the players, or the experience. If NIL destroys the player connection (likely), expect more emphasis on the school, its values and/or game day experience.</p></blockquote><p></p>
[QUOTE="Vespidae, post: 1010706, member: 2957"] Why be a fan? Studies have been done in this area. And the simple answer is “group affiliation“. “The whole idea behind identification is that it’s really part of how we see ourselves and that doesn’t change easily,” says Robert J. Fisher, professor of marketing at The University of Western Ontario, whose research emphasizes the effects of social expectations on managerial and consumer decision making. “If you see yourself as a member of a family, that role doesn’t change. Those types of connections are very long-lasting and very strong.” One identifies with the institution, the players, or the experience. If NIL destroys the player connection (likely), expect more emphasis on the school, its values and/or game day experience. [/QUOTE]
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