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<blockquote data-quote="Techster" data-source="post: 1007674" data-attributes="member: 360"><p>From a network standpoint, games against FSU and Clemson are the "rising tide" matchups that "lifts all boats". Several studies have been done to try and capture the impact of ACC games with and without FSU and Clemson. Here are a few:</p><p></p><p>[MEDIA=twitter]1753807864643162343[/MEDIA]</p><p></p><p>[MEDIA=twitter]1771885262185877865[/MEDIA]</p><p></p><p>[MEDIA=twitter]1770176931696398411[/MEDIA]</p><p></p><p></p><p>Look at the third chart, and it answers your first statement. Look at what the viewership for the "bottom feeders" and 2nd tier ACC teams in games versus FSU/Clemson/Notre Dame and without those teams.</p><p></p><p>This is about content and inventory. If the SEC (or B1G) can creates matchups with FSU or Clemson/Missouri (who was really good last season), FSU or Clemson/Kentucky (another good team last season), FSU or Clemson/Ole Miss, whichever combination, those are more matchups where the average viewers are between 3-5+ Million. Not only would bringing FSU and Clemson into the SEC or B1G "juice" the viewership numbers against the tier one teams ('Bama, UGA, Michigan, Ohio State, etc.), but it would also "juice" the viewership total against the lower tier teams that you mentioned. FSU and Clemson would "lift all boats" in terms of viewership, not just in games against tier one teams.</p></blockquote><p></p>
[QUOTE="Techster, post: 1007674, member: 360"] From a network standpoint, games against FSU and Clemson are the "rising tide" matchups that "lifts all boats". Several studies have been done to try and capture the impact of ACC games with and without FSU and Clemson. Here are a few: [MEDIA=twitter]1753807864643162343[/MEDIA] [MEDIA=twitter]1771885262185877865[/MEDIA] [MEDIA=twitter]1770176931696398411[/MEDIA] Look at the third chart, and it answers your first statement. Look at what the viewership for the "bottom feeders" and 2nd tier ACC teams in games versus FSU/Clemson/Notre Dame and without those teams. This is about content and inventory. If the SEC (or B1G) can creates matchups with FSU or Clemson/Missouri (who was really good last season), FSU or Clemson/Kentucky (another good team last season), FSU or Clemson/Ole Miss, whichever combination, those are more matchups where the average viewers are between 3-5+ Million. Not only would bringing FSU and Clemson into the SEC or B1G "juice" the viewership numbers against the tier one teams ('Bama, UGA, Michigan, Ohio State, etc.), but it would also "juice" the viewership total against the lower tier teams that you mentioned. FSU and Clemson would "lift all boats" in terms of viewership, not just in games against tier one teams. [/QUOTE]
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